Duke King

Owner - Freelance brand

186

117

FREELANCE

updated daily , please check back for new updates

BRAND NAME & STORY.

FREELANCE has been the name and soul of our Brand from Day 1.  Founded in Honolulu, Hawaii in 2009 by a husband and wife team, this Brand was the outcome of a life-changing decision to leave a comfortable and financially secure job, in exchange for the opportunity to pursue a deeply rooted childhood dream of making a living as an artist.  "Freelance" represents every person that understands the fruition of your dreams comes through hard work, dedication, consistency, perserverance and never losing sight of your goals.Our brand is not just some well put together philosophy , but a very Authentic lifestyle we live daily , turning a life long dream into a reality.At a young age I took out a portion of my life savings and with no previous experience in the field , just went for it- Like our  slogan says , we "Go for minds"

SLOGAN.

"GO FOR MINDS" is the slogan we've adopted to express several cornerstones of the Freelance culture, including:  1. Achieving any goal starts with the proper mindset.  2. Our design aesthetics are clean, progressive,intellectual and fashion-conscious.  3. This saying is also a play off of the slogan "Go for mines" (as in going for my own)...

WORDMARK LOGO.

In the early stages of our Brand, we heavily used the Handstyle Logo which was custom designed for us by our mentor and legendary Writer, East 3 (Rock Steady Crew, Zulu Nation).  As we've developed, we felt the need to create a logo that emcompassed a stronger and more widespread appeal.  Our Clean Logo was developed in part with advice and approval from our friend and noted graphic designer/Hypebeast.com contributor, Jasper Wong (founder of POW WOW Hawaii).  We are currently in the works for an icon graphic to represent our Brand, but will be very careful in finalizing this, as everything we produce is thoughtfully crafted.

MISSION STATEMENT.

"FREELANCE is a streetwear Brand for the people, whose focus is on conscious creativity, connecting to the community and consistently delivering relevant and attainable product."

//  Artist Collaborations  //
        We strongly believe in supporting artists in their business endeavors by showcasing
        their work through a fashion medium. We enjoy working with artists whose passion
        and drive have garnered themselves a career in the arts and a dedicated following as
        well.  We also have provided artist workshops to allow other creative minds to
        connect and learn from some of the artists we have worked with.  Some of the artists
        on our roster include:

  • East 3 (Rock Steady Crew, Zulu Nation)
  • Friks84 - clientele includes: Mighty Healthy, Agenda Tradeshow, The Freshnes, etc.
  • Bana Bongolan - current women's designer for LRG, past designer for Crooks & Castles and Diamond Supply Co.
  • Peap Tarr (Cambodia - Army of Snipers Crew)
  • Ekundayo - has done artwork for Linkin Park, Nine Inch Nails, DC Shoes, and participated in Art Basel Miami (2010)
  • Eukarezt (Seventh Letter)
  • Zach Garcia - has done design work for Android Homme
  • and more including:  Beak 03, Pancho Abalos, Janel Natividad, Spel Oner, Doits, Em Swan, Gavin Murai "Reckon Shop" Pest 3 (808 Urban) and many others

//  Giving Back  //
        Since our 1st Year Anniversary, Freelance has been hosting an annual event called 
        APEX, which was conceived as a way to give back to the community which has
        supported us from day 1.  APEX offers the spotlight to the dancers, bboys/bgirls,
        MCs, DJs, bike builders, custom car creators, performers and small businesses that
        support the street culture community. Starting in 2012, APEX collaborated with 
        LOFT IN SPACE to host an even bigger event now known as TRILOGY, which still
        aims to support and grow our community.

//  Freelance Fam  //
        We believe in supporting up and coming talent who have the drive and potential to
        mutually grow and succeed together.  The "Freelance Fam" is our sponsored team of 
        talent, which has included B-Boys, Singers, Emcees, MMA fighters, Models and more.

SAMPLES OF OUR DESIGN RANGE.

Our graphic tees are the staple of our Brand.  More recently, we have been branching out to produce full custom cut-and-sew apparel and headwear.

//  Lookbooks  //
        SS13 Delivery II - "Land of the Free"  - http://www.goforminds.com/ss13d2/
        SS13 Delivery I  - "Riders Por Vida"    - http://www.goforminds.com/ss13d1/
        FW12 Delivery II - http://www.goforminds.com/lookbook-fw12-delivery-ii/
        FW12 Delivery I  - http://www.goforminds.com/lookbook-fw2012/

We have been blessed to be one of only a few Clothing lines to have a brand review by request on Karmaloop's mega site PLNDR.COM

PLNDR Blog: Streetwear, Urban Fashion, Music, Interviews

FASHION / ON PLNDR

Meet the Brand: Freelance Clothing

by NICK on Jan 9, 2013 • 8:50 pm

1 Comment

  • digg
  •  17EmailShare

Starting off in 2009 with just a silkscreen press and a lot of heart, Freelance Clothing have already earned their stripes in the Aloha state. Now through PLNDR, they’d like to introduce themselves to all of you on the mainland. “We let our passion lead the way through a TON of learning experiences and losses until we found our niche,” say founders Duke & Kiki King. It just so happens that their place in the sun is at the heart of all street culture in Honolulu.  Actively involved in multiple facets of the scene, from graffiti and hip-hop to low-rider bikes and cars, even sponsoring MMA fighters, one thing is clear: this is not a brand looking to make a fast buck off the kids, but clearly a group of like-minded individuals who deeply care about the community they live in.

Check out Freelance Clothing on the Kazbah Street Market!

Below is a design inspired by the golden era of westcoast hiphop - workwear was dope! here is a Ben davis inspired piece we did for a scene we been down with from day 1 , Lowriders - Big shout out to the worldwide Goodtimes Carclub and Uso Carclub who came out to support us on the shoot

Back of the BD inspired design "KING KONG", handstyle by "Eukarezt"

"Lil Bonita" the classic boop with a hood twist for our lowrider collection "Riders Por Vida" -  Riders for life


Below is pieces from our latest season , full custom cut and sew women's muscle tank and leggings , matching full custom 5 panel strapback , seen with matching cut and sew men's standard tank.

American Gangster , design by the well known artist: Friks84


Full Cut and sew Dye sublimated Jersey Designed by the ultra talented writer "EAST3"

Street Knollege is "COMMON CENTS" we mailed out this design to almost every major city in the US , thanks to Karmaloop , and all our supporters that could feel this one

Handstyle womens tee by "EAST3"

"ALOOOOOHA" was a last minute design concept we did just for Dunkxchange Hawaii was totally Soldout in about 3 weeks.Even one of the dudes that Run Dxc needed to have one




Our very first line of full custom headwear , shown below is a 5 panel strapback designed for Freelance by Bana Bongolan , current designer at LRG , Diamond supply and past designer for Crooks and Castles.Custom full dye sublimated panels in custom floral print and integrated 100 dollar bills , full black suede brim , nylon strapback buckle , only 50 pieces made

Some of our first full custom Freelance headwear designed in house , full custom dye sublimated outside panels , custom White acrylic  bold letters , contrast lamborghini tan leather top and bottom brim , and white snapback - only 50 pieces made 

Detailed germs blue sweatband with contrasting woven freelance tags

Below is another full custom 5 panel run  we designed  , top 3 panels and top brim in black waxed calf  leather , side panels are in perforated black leather , top brim trim in and underbill in white with black polka dots.A white leather clean wordmark logo patch finishes the look up front.The back has our slogan "Go for minds" embossed on a white leather strapback , details in our signature brand safetygreen color include the back flag tag and sweatband , only 50 pieces made

Side profile

Fine details include this Embossd leather strapback

Underbill with the CDG like polka dots , safety green flag tag

Full custom Freelance snapback , dye sublimated bill of Wakiki Cityscape below made in both Nylon strapback and wool snapback.Custom taping , sweatband

  

Details such as multiple color leather clean wordmark logos keep our brand clean and progressive

Woven tags for multiple applications

Our signature brand color "Safety green" woven flag tags for our snap and strapbacks , this color is commonly used by workers in the construction field and is symbolic of all the hard work and long hours that go into building our brand.

ABOVE IS THE KIA x FREELANCE RIDE! Dubbed "THE AGENDA" in true Freelance style we oufit this one with 400hp to the wheels / MB SL550 inspired rolled skirts / Maybach inspired translucent roof / Matte black exterior / All black heated perfortaed leather interior / Airride suspension / Staggered 19" Rims / Safety green details throughout - we are built for Agenda =)

We are very passionate about fashion , and will forever remain students of the game

CONNECT WITH US.

Instagram - @FreelanceBrand
Facebook.com/FreelanceClothing
Twitter - @FreelanceWW

Website - http://www.goforminds.com

Comments

Please sign in or sign up to comment.