Fox & Wolf is an american heritage clothing brand seeking to bring back simple, durable, and timeless clothing that can transition straight from the office to the campsite. The brand Pays tribute to the stylings of the 50s and 60s.
SInce the brand is still in development, we do not have any restrictions as far as the logo and typography are concerned. I would like to create a tag that is both informational, and functional for the customer. Something has longevity beyond the initial purchase.
Somo Type and Illustration inspriation
After a lot of sketching and revisions, here is the first round of the logo/type for the tag.
Using Icons and the Logo Lockup, I have decided to use a patch for the hangtag. The size and care info will be printed on the back.