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FADED FRIDAY

Name: Faded Friday

Slogan: "Every day is Friday"

Mission Statement: Faded Friday is a lifestyle and streetwear brand that provides a nostalgic platform for its' consumers modern-day living. 

About Faded Friday: Faded Friday is inspired by significant events that have occurred in American history. Faded Friday focuses on designs that pay homage to the events that have occurred in pop culture, sports, music, art, politics, etc. The collections are theme based per event, and aim to not only pay homage, but to teach other Faders about significant events that they may not know about. 

The name Faded Friday is a two-parter. "Faded" refers to the significance and longevity of a memory. For example, imagine a old car who's paint job is extremely faded. To the public, it looks old and rugged. To the person that owns it, however, its' paint job shows how long its been with the owner. The faded paint shows that many, many memories have been made with that car, and only the person that owns it can understand the connection between him and that faded, old car. 

"Friday" is the day that almost everyone looks forward to. It's pay day. It's the end of the long work week. It's the beginning of the weekend. In the spirit of Faded Friday, Faders (consumers) are not only remembering memories that have happened, they are remembering memories that have been made. Hence, why, every day is Friday--every day we remember, every day we make to remember.

With Faded Friday, each consumer will feel a significant sense of nostalgia that only he/she will understand, which makes each piece to its' own.

FADED FRIDAY LOGOS:

**All of Faded Friday's products are made in U.S.A., so we started a campaign, and used this image as our shirt stamp.

FADED FRIDAY presents: "1941" Holiday Collection

The "1941" Holiday Collection was inspired by World War II, and more specifically, the attack on Pearl Harbor. The intial attack on Pearl Harbor was on December 7th, 1941. The collection, which has since been archived as this class went into session, was released on December 7th, 2012.

VICTORY BEANIE

*Worn by Vernon Davis, tight end of the NFC Champions, the San Francisco 49ers

DECEMBER 7TH TEE

WARHAWK LONGSLEEVE

DESTROYER HOODIE

PRAISE & PASS ZIP-UP HOODIE

BTS VIDEO OF "1941" PHOTOSHOOT VIDEO: https://vimeo.com/54785857

Mocked Logos at Different Scales + Branded "Car":

Billboard Ad Mock-up

Branded Car Collaboration/Campaign

Faded Friday Stickers/Size Tags



*Extra Credit--Adaptability Test: http://instagram.com/p/dVVqmdlz1U/

CURRENT COLLECTION ON FADED FRIDAY: "ONE YEAR ANNIVERSARY" POP-UP COLLECTION


FADED FRIDAY INFORMATION
WWW.FADEDFRIDAY.COM
INSTAGRAM/TWITTER: @FADEDFRIDAY
FACEBOOK.COM/FADEDFRIDAY
FADEDFRIDAY.TUMBLR.COM

For sales inquries and all other information, please contact: [email protected]

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