Eye Catching Email (especially subject line)

The email subject line -

"Free peonies for everyone"

originally got me to click on an email which I would normally just dismiss, as the company's offerings are quite expensive. Therefore, the prospect of 'free' really caught my attention. 


Upon opening the email, I was obviously a little dissapointed that I didn't get free flowers, although thinking about it, of course I wasn't going to get something for nothing.

From there I thought the email was really well designed and the basically, the pretty picture did incentivise me to click on the 'Shop Now' button. 




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