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Experience Marketer

Shani is an interior designer turned marketing manager who uses creative concepts to develop experience-centric strategies that turn try-ers into evangelist.

A classic Lego builder since birth, she has shifted her focus from designing spaces for HGTV shows to executing integrated marketing campaigns for Maybelline, Snapple, Baileys, and Bolthouse Farms. She continues to navigate the grey areas between online and offline worlds. But all wanderers are not lost, as her focus has remained on achieving results that are tailored to community and getting people talking, or Pinning...her favorite.

She is a graduate of the University of Pennsylvania. In her spare time she makes shiny things, is an aspiring dinner party host, and is developing a charity with college friends.

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