Carole Guevin

Eye candy editor

83

5

Everyone is a Designer! Manifest for the Design Economy

Probably one of the most influential book (series) I read in the early days of Internet wildfire deployment + emerging use and content + technology globalizing movement. As you can see in the original covers in the series - sameness of visual approach + treatment that comprises mainly of typography + bold colors + icons made these highly recognizable - and by then standard - quite rebellious + hip.

Another striking element is missing = authors names! Everything was for the 'community' of users - and personal entitlement were considered almost heretical.

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My challenge + objective:

To boldly go where no one has gone before..

I will explore and attempt a new approach to such minimalism in design + typography and will keep authors name out. I am acutely aware - that this is a near impossible feat to achieve. But from a design thinking + creative process - I am intrigued enough to attempt it.

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Everyone is a Designer! Manifest for the Design Economy (2001)

by Dutch designer, Mieke Gerritzen (NL-Design) + Geert Lovink

Format: 4 x 5.8 x 0.5 inches

Emigre 58 (sold out)

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Excerpt + Summary

Will the Internet of the future be nothing more than enhanced television with buy-now features? Is it destined to become no more than another leisure and commerce medium, or can it be steered away from this fate by designers, taking it to surprising or educational directions?

In this manifesto, designers, critics, and multimedia specialists such as Kevin Kelly, Max Kisman, Steve Heller, Aaron Betsky, Dejan Krsic, Lies Ros, Janet Abrams and Dagan Cohen express their opinions in sharp, thought-provoking questions and declarations. In a social milieu continually transformed by computers and communication technologies, can design make a difference? Has interactive design lost its battle against interface ignorance? Are we faced with a future in which our bodies will be the interface?

Rich in magic formulas, "Everyone is a Designer" is meant to inspire new creativity.

Originally designed and produced as a small limited edition book, Dutch designer Mieke Gerritzen (NL-Design) gets a second shot at presenting her impressive visual statement by redesigning the book's pages to fit the Emigre magazine format.

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This book is one in a series that received same visual + editorial approach.

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Catalogue of Strategies (2001)

by Mieke Gerritzen, Geert Lovink and Max Bruinsma

Format: 10.8 x 8.6 x 1.1 inches

Excerpt + Summary

The Catalogue of Strategies is a spectacular new book that is as radical in its presentation as the work it documents, a decade of graphic design by Mieke Gerritzen and fellow designers at NL Design in the Netherlands. It is daring, provocative, and spirited, the cutting edge of Europe's design industry.

Catalogue of Strategies however is more than just a lineup of cool stuff -- it's a dramatic overview of campaigns that arose out of a distinct frame of mind Catalogue of Strategies shows how NL Design operates in various local contexts in the fields of design and new media. Straightforward and highly experimental, NL Design issues a strong statement each time it launches a campaign.

Catalogue of Strategies presents a sampling of these designs, including bold slogans, original ideas, colorful imagery, TV graphics, and great-looking websites, CDs, magazines and books.

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Mobile Minded (2002)

by Mieke Gerritzen and Geert Lovink

Format: 4 x 5.8 x 0.5 inches

Excerpt + Summary

Published in the Netherlands, this heavily graphic pocketbook features slogans and snippets from Kevin Kelly, Douglas Rushkoff, McKenzie Wark, Geert Lovink, and others. It addresses the possibilities and problems inherent in mobile communication and culture.

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Everyone is a Designer: Manifest for the Design Economy (2010)

Cover title: Everyone is a Designer in the Age of Social Media

by Mieke Gerritzen and Geert Lovink

Paperback release: (2003)

Format:  5.2 x 7.4 x 0.6 inches

Excerpt + Summary

The growth of design schools seems unstoppable. Designers born after 1980 have a totally different view of visual culture, aesthetic products, creative vision, and history from that of their predecessors. Communication aesthetics are in an ever-temporary state; design has become a dynamic and unstable area.

All these developments pose new questions to the status of the designer and the trade. With visual contributions, quotations, and short essays from dozens of international designers, thinkers, critics, and strategists, this book presents a new manifesto for the design economy of 2010 and beyond.

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Front cover + spine + back cover samples

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Networks without a cause: A Critique of Social Media (2012) 

by Geert Lovink

Format: 6 x 9 x 0.8 inches

Excerpt + Summary

With the vast majority of Facebook users caught in a frenzy of ‘friending’, ‘liking’ and ‘commenting’, at what point do we pause to grasp the consequences of our info-saturated lives? What compels us to engage so diligently with social networking systems? Networks Without a Cause examines our collective obsession with identity and self-management coupled with the fragmentation and information overload endemic to contemporary online culture.

With a dearth of theory on the social and cultural ramifications of hugely popular online services, Lovink provides a path-breaking critical analysis of our over-hyped, networked world with case studies on search engines, online video, blogging, digital radio, media activism and the Wikileaks saga. This book offers a powerful message to media practitioners and theorists: let us collectively unleash our critical capacities to influence technology design and workspaces, otherwise we will disappear into the cloud. Probing but never pessimistic, Lovink draws from his long history in media research to offer a critique of the political structures and conceptual powers embedded in the technologies that shape our daily lives.

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I included this recent title by Geert Lovink to:

a) avoid cover treatment - whereas initial series had horizontal colored rectangular shapes while this one is - vertical multi-colored bar code like shapes.

b) avoid typographic treatment by using vertical type.

c) avoid author naming.

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Thanks to Andy Allen for the tip. Here are some of Anthony Burrill's designs that are kinda of similar to current design approach in original covers.

In a New Place series

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How to Say the Most with the Least

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Clear your Head every Day series

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Contemplated directions:

a) What encompasses 'everyone'?

b) The word 'manifest'?

c) Design Economy meaning then? And now?

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