Sachie Sakai

Designer

46

--

Errante

Errante is a brand created by two fellow designers and myself, based in Guadalajara, Mexico.

Errante is the Spanish word for 'Errant' (obvious enough), which means either 'erring or straying from the proper course or standards' or 'traveling in search of adventure'.

We wanted to take a little of both definitions. As a brand and in our products we want to be distinctive, creating something different and setting our's apart from other similar products.

On the other hand, the main reason we named our brand Errante was because of the concept and story out products carry, and how we want these to travel or wander to reach others. We want people to experience the same feeling we have when designing them, through their use and interaction.

It was initially a semester project for school, consisting of a collection of products made of wood and obsidian. Later, the same year, we presented one of the products at London Design Festival as part of the collective La Tlapalería ( latlapaleria.com ). After this exhibition it  La Tlapalería become a great success, and we were contacted by Made and Merged, a Swedish exhibition concept that works with designers as a platform to communicate and sell their products (The lauch will be Autumn 2015).

The product we presented at London Deisgn Festival was a set of obsidian spreading knives, with blunt blades perfect for soft cheeses, pâtés, butter, jams, etc. 

924f9dad

6fadf5fc

The knives are handmade and we work with an obsidian artisan who makes the blades and we manufacture the handle out of Machiche wood. Obsidian is a local craft in the nearby town of Tequila (Yes, the liquor. This is where Mexican tequila is made). 

Now we plan to continue as a product design brand, creating objects that value Mexican craftsmanship.

Mind dump.

f860bc21

Ideal customer.

Alex is 27 years old, she graduated from International Relations and has been working for a couple of years as a marketing manager at an international company. She is single and lives in an apartment in Chicago. It has a few pieces of furniture and decor but they are stylish pieces she has stumbled onto while visiting design boutiques and craft fairs. She likes going to concerts, enjoys art films, and reads historical novels. She loves hosting gatherings, dinners and small parties at her apartment and sharing moments with her friends and family.

I'm sharing a small moodboard of my ideal customer. I have mostly spaces and home images because we design products for the house, whether it's decor or utilitarian objects. (I really like the word utilitarian)

ea510498

Brand questionnaire.

9d105867

5b9de678

Mission statement.

We complement spaces and moments by designing and creating objects that bond with users through their concept and interaction. We represent the uniqueness of Mexican design using craftsmanship and local materials.

Logo brief.

cb9d9975

Here are a few examples of logos we like, which are very bold and straightforward, being mostly logotypes and monograms (no symbols or isotypes).

66d9ee44

Comments

Please sign in or sign up to comment.