Emotional Typography: Evoking Feelings with Type | Skillshare Projects

Katie Wilber

Graphic Designer, Artist, Shar-pei Mom



Emotional Typography: Evoking Feelings with Type

In this class we will explore how using different typefaces can change the meaning of the words they are conveying. 

More to come...

EDIT: 5/26

I haven't forgotten about this! Just playing catch-up!

Currently working on my outline with script:


New class description: This class is going to show you different ways to think about typography, which will in turn help you design more emotive and effective pieces of work.

Class Project:





Using a word from the provided list, arrange the letter forms in a way that conveys the meaning of the word, using a neutral font such as Futura Bold, Helvetica Bold, or Arial Bold. 

Start off by creating a document that is 6"x6" in Indesign or Illustrator. 

Choose 2 words from this list:

  • compression
  • transition
  • contraction
  • addition
  • subtraction
  • disruption
  • repetition
  • elimination
  • migration
  • expansion
  • frustration
  • direction
  • celebration
  • caution


  • You may vary the size, spacing, placement, and orientation of the letters.
  • You may execute your project by tracing letters, cutting and pasting photocopied letters, using a computer, or any combination of these methods.
  • Use only the typeface Futura Bold, Helvetica Bold, or Arial Bold.
  • You may repeat, omit, slice, block, or overlap words or letters.
  • Do not use drop shadows or horizontal/vertical scaling (distortion).
  • Do not use anything but black and white letterforms: no color, extraneous shapes, lines, or imagery.





Choose a word and find two typefaces that give different meanings to that word. This time you can choose from the list below or pick your own!

  • Electric
  • Weight
  • Female
  • Love
  • Play
  • Life
  • Home
  • Community
  • Time
  • Simmer

EDIT: 5/30

Test video...Definitely will be recording this again: http://youtu.be/WANyHcm7Tx8?hd=1


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