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Elephant Beer-Mood Board

Strong-1950's (time period when the beer was first released)

Elephants, strong men, 50's --> carnival style/strongest man

A strong pose to consider & convey idea that this is a beer for a strong man

Original label to consider - bold lines, bold font, dark green

Famous gates in Denmark, important symbol to consider incorporating, gives a patriotic sense

Again, back to the strong man motif. Carnival style, muted colors, flattened dimensions, exaggerated features, conveying invincibility


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