ESPjr is a startup specializing in Caribbean themed products for children.
ESPjr develops entertaining educational products that use play to teach babies and children about the Caribbean.
ESPjr’s first production - a series of screenprinted tshirts, features endangered leatherback turtles through childlike eyes.
Bold colours, strong graphics, and a confident ‘Caribbeanness’ make this line of clothing for children – from newborns to nine year olds – particularly eye catching. Simple, contemporary designs – with the trademarked taglines “Mini Trini” and “Tobago Love” – carry big messages, giving adults the opportunity to let the children in their life make a statement.
The brand strives to make children conscious of the need to protect our endangered species, and nurture their pride in cherishing the environment. In a small way, it would be a learning experience for the children who wear these garments that could ultimately lead to them contributing to a better Caribbean.