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ELENA: JEWELRY FOR GOOD

Name/Slogan: Elena: Jewelry for Good

The Story: The concept for Elena: Jewelry for Good, came from a trip I recently made to India, where I had to privlage to work with underserved, and marginalized women in the slums of New Delhi. Alongside Adharshila Trust, an NGO focusing on vocational training and women's health, we conducted a week long basic bead and wire wrapping course for the women to learn an additional skill they could use to become more economically sustainable. My mission for this line is to promote women's empowerment through skill trainig, education, and economic stability. Proceeds of each sale will go back into funding the project to provide vocational skills for women and men. Side Note: Future partnerships with other NGO's or local businesses providing educational training.

Thought Process for Logo:

Lotus meaning - Enlightenment, Purity, New beginings.

Elena - For the women in my life who have enriched my life and have always taught me that anything is possible. Meaning "the bright one"

I truly believe by empowering and educating women, the cycle of poverty will diminish as education of their children continue onto adulthood.

The jewelry with a purpose: to do good.

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FINAL LOGO:

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Brainstorming:

Colors - Black,Blue, Green, Sky Blue

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Materials: Glass/Crystal Beads, Brass Beads

Metals - Brass, Iron

Customer - Young, creative, and spiritual wanderer. Conscious of the food she eats and the clothes she buys. Frugal, but willing to spend more for things that are healthier or environmentally friendly. Enjoys traveling and world cultures. Aspires to work in international affairs and consult for embassys on world cultures and religions.

Design - Minimalistic, Simplicity, touch of modern

Pieces - Bracelets & Necklaces

Price Range - $25-$40

Samples: WIP

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