Driven to Download

The first thing about this email that caught my attention was that I could answer a resounding "YES!" to the question in the subject line: "Working on your marketing budget?"

Budgeting is stressful. Anytime we can simplify the process or get a little help, we are going to jump at the chance. This email really made it easy to accept their help, as well.

• The download link was clear and vibrant in the middle of the page. 
• The message was short, sweet, and to the point
• In the middle of my email clutter, this one was obviously offering a helping hand
• It added value to my work life
• There were no strings attached. 
• The process was easy and took a matter of seconds to complete.