Dream Shake

Dream Shake - student project

Kyle, thanks for the class and for helping me design my first typeface!! It's been fun and I'm learning a lot.

My process:

For inspiration I found myself looking at a lot of vintage neon signs - I like the quirkiness of type from the 1930s and 40s.

Dream Shake - image 1 - student project

I was really inspired by this picture:

Dream Shake - image 2 - student project

I liked the distinctive letters, the thick and thins, interesting diagonals, curves. I decided to build out the rest of the font. Some sketches:

Dream Shake - image 3 - student project

Dream Shake - image 4 - student project

I found this font to be like a weird puzzle, because some of the elements are contradictory. In my sketches, I couldn't decide how to handle letters like M, N, and W. I just decided to move to the app and figure it out as I go. Here's the full alphabet:

Dream Shake - image 5 - student project

Trying it out:

Dream Shake - image 6 - student project

Dream Shake - image 7 - student project

As a vegetarian I can't endorse steaks, ha.

This is still very much a work in progress. I'll probably still be adjusting the letters and I'm going to build out the punctuation marks and the numbers. Also on the to-do list is to work on the kerning between the letters. I'm not sure if this needs a lower case alphabet, but I may make some alternates for the capitals. I also need to decide on a name.

----- Update 3/22/17 --------

I'm back…I did a bit more work on my font.

First I redid or adjusted every(!) letterform:

Dream Shake - image 8 - student project

I landed on a more straightforward (pun intended?) F…I just didn't like how the curved F looked. Also significantly different are the M, N, and W.

Then I moved on to kerning…:

Dream Shake - image 9 - student project

This has improved from last time!:

Dream Shake - image 10 - student project

I put in the fun 'n' as the ampersand for extra flavor:

Dream Shake - image 11 - student project

Finally I decided on a name and made a title card:

Dream Shake - image 12 - student project

Well, this has been a fun project. I've been thinking about lower case letters…I may get around to doing those if I think it will work.

I'd love to hear your feedback!

Katie Ekins
Graphic Designer