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Dram Head - Whisky Club

My project is for a whisky club that some friends of mine started last year. I decided to go with this particular project as I already have a brief from them, and I think it will help me to have a specific outcome to aim for.

They want me to design/illustrate a logo / tshirt graphic including a screen printed neck label.

Dram Head wisky club is a regular event, based in Sydney’s (Australia) Inner West. They hold blind whisky tastings, where you get the opportunity to meet other single malt lovers and experience a broad selection of whisky.

They don’t believe that enjoying whisky should be at the expense of having a good time and all their events are inclusive. You don’t need to know anything about whisky, as long as you have an open mind.

Here is a culled down selection of thumbnails I created while brain storming ideas.

These are 4 concepts I presented to the guys from Dram Head. Still kinda rough but enough for them to choose a direction.

Sketches I drew and re-drew throughout the process.

Here is the final, the whisky club were really stoked with final outcome. I will need to

simplify the artwork and create spearations for when they get the shirts printed.

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