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Don't Feed The Animals - Human Nature is an Animal Tee

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Hey everyone, my name is Mike and I created Don't Feed The Animals.

Don't Feed The Animals is a brand that believes our human nature is the animal within us.  It's the part of us that is greedy, lacks compassion towards others, and is self-centered.  The animal inside of us ironically keeps us from being human.

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For this project, I decided to be straightforward with our message and subtle with the details.  On the back of our tee is our logo: a lion with a top hat. The lion symbolizes power, pride, and prominence.  The top hat symbolizes wealth, class, and status. Neither symbol is essentially bad; but left unchecked power and wealth can feed our inner animal, causing us to forget our humanity.

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The fontstyle is modeled after the 90s sports teams snapbacks.  The clean Helvetica contrasted by the beautifully bold cursive is a classic look. I've also decided to add a special touch with our shirt labels. Instead of woven, embroidered cloth I've decided to use an embossed silicone label. It's an added touch that truly makes the shirt remarkable.  I could also say that the silicone shows our superficial society - but I'd be reaching at that point.

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The shirt I used was the American Apparel 2001 fine jersey short sleeve t-shirt.  I believe any ringspun, preshrunk 100% cotton tee would work best for the fit and comfort I want to achieve.  The front, back, and insidle label designs are screen printed.  The silicone label is sewn on the front of the tee.

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Costs

AA 2001 Blank Tee: $6.05

Silicone label: $0.62

1 Color Print - 2 placements: $0.10 - We screen print these ourselves

Inside Garment label and care: $0.05 - We screenprint these ourselves

Total Cost: $6.82

Feel free to leave feeback. I'm always looking to improve.

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