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Jenny Kraemer

Freelance Graphic Designer



Don's Wood Goods

Don builds furniture inspired by the Victorian era. He needs a label for his shop that balances bold masculinity with Victorian-era ornamentation.

Since Don runs his business from home in his spare time, production of the labels needs to be inexpensive and low-maintenance. My plan is to create a stamp that can be easily applied to all the elements of his brand: furniture tags, letterheads, invoices, etc. All he'll need is paper and an ink pad. So the design will need to be simple enough to work as a stamp, but interesting enough to work in one color. (Don's favorite color is forest green, so I was thinking dark green ink on tan paper might be nice.)

Mood board:


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