Divided Minds | Skillshare Projects

Hunter Keys

Divided Minds



Divided Minds

Divided Minds is based out of Tampa, FL. Jon, Chris, and my self, Hunter Keys have all been friends since first grade. The conceptual idea of our brand came about late senior year in 2010. We were sick of seeing kids wearing the same things and hopping from one fad to another throughout the school year with out having their own single identity. Thus, our name Divided Minds was born. Seperating one self from the mainstream trends and fads and having your own ideology and style is what we push for. We created our first two shirts early 2011 and sold them to friends and family. We then continued to make a couple more shirts, this time we got our website/online store up. This continued until we reached Summer' 12. By this time we had done a lot of research and decided to go all in. We began using our blank of choice to print on, sewing in our own custom size/care label and really began to branch out with our social media platforms. Since then, we have had a Fall/Winter'12 collection, Spring'13 collection, and just wrapped up our Summer'13 collection. We strive to grow with each new collection and better our brand. I want to give an overall understanding of our brand before I showcase our work. I really look forward to partaking in this course to learn and grow even more. Thank you Jeff Staple and your team for holding this course, and thank you to everyone who supports us. Enjoy and Stay Divided!





Fall/Winter'12 Collection.

Posted above is our Fall/Winter'12. This release consisted of beanies, a coaches jacket, a hooded sweater, jumper, and two shirts. This was our largest collection at the time. Posted below is our Spring/Summer'13 collections. 

Here are a couple more shots of how we brand our products. We use high quality woven labels on all of our products from our shirt tags to headwear labels and inside headwear labels, which are sewn in house by myself. 


We also use our own custom packaging tape to add the extra detail to our products. Stickers and previous button packs are placed into everyorder. As a consumer myself, I really enjoy receiving stickers with items I purchase online and am bummed when I don't. So I like being able to give our customers a little extra with their support.

Fall/Winter' 13 sneak peak. First baseball jersey.

Even though the contest is over I still wanted to show this sneak peak of our new coaches jacket we're releasing. Tackle twill letters on the back. Really excited about this piece.

Hey guys, I know I posted some leaks of our Fall Collection so I decided to put up our lookbook. Fall will be available online Friday 9.27 at 9 pm EST. Looking forward to going to Agenda next year. Enjoy. 


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