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Discovering my brand personality

Hello! About me...I am a marketing freelancer who needs to write the copy for my website. Hoping this class and exercises jumpstarts my creativity.

Exercise 1 - Brand Analogies

Destination:  Library...under one roof, it holds information, history and stories. It is organized, and one can learn and discover new things.

Shop: Home Boutiques (i.e, Nathan & Co)...have products that are both practical and fun, modern and traditional, and classic and stylish.

Famous Artist: Ludovico Eiunadi...brings a contemporary edge to classical music

Drink: Wine...Flavor is appreciated on multiple levels - smell and taste; subtle hints/notes

Color: Blue

Animal: Monkey...Curious and Mischievous!

Summary: Classic and traditional with a twist of fun, imagination and curiosity. Multiple levels.

Exercise 2 - Brand Word Descriptors

Personable

Fun

Feminine

Modern

Sophisticated

Homey

Introvert

Colorful

Adventurous

Summary: Approachable and comfortable that pushes you towards modern and playful adventure

Paragraph

...is a quiet and whimsical creature who is a dependable and constant friend. She thoughtfully encourages you to try new things or take a playful adventure. While she leans toward the classics, she is always trying to reinvent with a modern and fun twist. Her curiosity puts her at ease, and often suspends reality to explore the world of her imagination.

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