Destined for Greatness | Skillshare Projects



Destined for Greatness


What is IMDFG

A positive affirmation that stands for "Im Destined for Greatness". IMDFG is a clothing brand that awakens the soul. Our goal is to strike curiosity for anyone who sees the initials IMDFG. Any time someone asks, "what is IMDFG?", the person who answers can say, "Im Destined for Greatness". We want to provide them an opportunity to repeat this positive affirmation that awakens their potential.


Destined For Greatness® was established and trademarked in April 11, 2014,

The brand projects the lavish, chic lifestyle, but brings awareness to a powerful message. It provides insight on what it is like to be great, on a deeper level, inside and out. The brand inspires consumers to live a balanced lifestyle on a physical, emotional and spiritual level. It is only when we can create balance on those 3 levels that we can truly achieve our greatness. 

IMDFG inspires consumers to wake up to their potential, and share it with the world. We believe that everyone has something important to share. We believe in creative freedom, and the importance of sharing ideas. Every item is designed to inspire consumers to awaken to their inner truth and the limitations that our minds create, and our society fuels. We are in search for freedom from our limitations and that freedom begins with self-awareness and knowledge. As Madison said "Knowledge will forever govern ignorance". We believe that if we awaken to our inner truth, and operate from our highest potential, we are free to make choices and less likely loose ourselves. Together we can create a better future. If you're the person that wants to break free from your limitations, and tap into your potential this is the brand for you.

"People who mean to be their own governors must arm themselves with the power that knowledge gives” - James Madison


To provide a shopping experience that awakens the soul. Every item tells a story that inspires consumers to tap into their potential and awaken their greatness.  

Customer Profile: 

We cater urban apparel to young adults who are in pursuit of personal success, balance, and inner growth. These people are the ones that question the status quo, and in pursuit to change the game. With great desire to break free from limitations and share their greatness through work they love. These people strive to be their own boss and inspire others to be leaders.



Our logo is the Merkabah, also spelled Merkaba, is the divine light vehicle allegedly used by ascended masters to connect with and reach those in tune with the higher realms. Also known as the vehicle of ascension, it is the tool used to take us to our maximum potential.

"Mer" means Light. "Ka" means Spirit. "Ba" means Body. Mer-Ka-Ba means the spirit/body surrounded by counter-rotating fields of light, (wheels within wheels), spirals of energy as in DNA, which transports spirit/body from one dimension to another.

It is composed of two equally sized interlocked tetrahedrons, creating perfect balance. The Merkaba is situated around the human body like a three-dimensional geometric web that is dormant and nonfunctional, waiting for us to activate it. When the spirit that inhabits the body remembers that it is there and begins to change certain aspects of itself, an incredible transformation begins to grow. They begin to awakened to their potential. In search for self-awareness, your Merkaba can be activated, and once its activated, anything is possible.


About the Collection // The Great Awakening


This collection is inspired by the First Great Awakening, which began in the 17th century. During this time people began to wake up to their spiritual curiosity. They began questioning authorities, and church ministers, and were in the pursuit of truth, and religious freedom and expression. A group called the New Lights, began to spread awareness to unity, and acceptance of differences and their goal was to create a greater intimacy with God, and be free to express it however they see fit. The first major event helped the 13 colonies to breakdown their differences and unity. This eventually led us into a revolution, and our Constitution. 

IMDFG is a representation of the New Light. We strive to bring awareness that together, we can still be individuals, creating a greater whole. This collection represents an Army of Greatness and the message that people can express their individuality and still be united, and part of the grater whole orchestrated to spread self-awareness.

An army of individuals soldiers with independent beliefs leading our youth into a modern revolution. This army that stands for ideas, creativity, purpose, individuality, expression, and peaceful spiritual freedom.

Modern Revolution: Complete internal change of the self through questioning, reflection of ones potential. A collective of individual self-improvement, to improve the external as a whole.


The red is a predominate color in this collection to resemble the revolution, and change. It is associated with strength, passion, desire and love. Psychologically it enhances energy, passion and inspires action.

The eye inspired the other colors such as orange is the color of adventure and social communication. 

The blue is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, and truth. Blue is considered beneficial to the mind and body. 


Army of Greatness: $55 The eye represents wisdom, and knowledge of truth. The Merkabahs represent the 13 colonies uniting together to in a modern revolution. 


Awaken: $55 The red bandage over the eyes represents our inability to see our inner truth, and the truth of what’s really going on in our society, from destruction of our environment, poising our food with chemicals, and keeping us in the dark and taking our power away. It reminds us that we have the power of knowledge if we only open up to receiving it. 


Merkabah: $55 Our logo represents our vehicle to ascension that will unlock our greatness. 


Raglan: $64 The eye, to resemble wisdom, and awareness of the truth, inspires the pattern.


We the People: $55 Inspired by the Constitution that begins with "We the People", to represent that we now see the truth both inner and outer. 


We the People Snapback: $40 Inspired by the tee, the eye on the back is meant to represent our third eye, which is between and above our eyes. When worn backwards, the eye is position right where the third eye is. It is said that when we haven’t awaken to our potential the eye is closed. Then as we begin to get curious, it slowly opens until it is fully open, representing wisdom, knowledge and awareness. 





What is Your Greatness?

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