Personal: This is the first project I've done within Adobe Illustrator.
Tools that I applied:
- gradient - minimal logo (somewhat) - cutting the letters up
- inspired by the hipster trend to segment the letters (even though the end result isn't hipster).
- Logo Design Techniques in Adobe Illustrator - 7 Projects for Beginners by Chad Neuman led me to experiment with negative space.
- Fundamentals of Design: How to Think Like a Designer by Jack Zerby, inspired me to use a 12x12 grid to space the logo evenly.