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Designer & Furniture Maker Branding

I developing a new brand identity and website for a kitchen & bath designer that also makes furniture and other products.  I am focusing on creating a handmade, local craftsman aesthetic, while still being professional.  To start, I was looking at different symbols for woodworking, different graphics that are associated with wood branding, and some more "badge" looking graphics. Here are the sketches I started with...

    

I then put it in illustrator and started messing with the type and the symbols.  My favorite are the last ones, the circular graphics with text and the graphics, but the icons of the hammer and the pen could look a little hokey. I would love feedback about what message people think the images communicate and which one they like the best. I would also love suggestions on how to make it better, more refined and professional looking!

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