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DesignBy

Hello!

My boyfriend and I are taking the class to build an identity for our startup. So far we've done the creative brief and mood board to get an idea for our direction. Everything is pretty much explained in the creative brief, so please have a look and let us know what you think!

CREATIVE BRIEF

Background
Design by is a Brooklyn based product design and manufacturing company utilizing 3d printing technology to rapidly develop and produce customizable products. They are currently building their brand identity, user experience, target customer demographic, and product development

Objective
To create a brand identity which communicates our high end product design and execution, while supporting a user experience that allows the customer to fit our products to their personality or needs

Target Audience
Early Adopter
Young professional (24-40) design savvy people
Emerging retailers with physical store locations
Design professionals
Entertainers

Message
Design By is a collection of passionate designers and makers who provide highly articulated products that are crafted to the individual aesthetic of our customers

Competition
Shapeways
Nervous system
Hot Pop
Ikea
Hive
Fab

Distinguishing characteristics
Curated line of products
Customization
Standard of craft
Ability to us non-3d-printed objects and materials in our products
Strong edgy modern aesthetic

Creative considerations
Not too youthful
Simple
Not collage-y or too busy
Casual copy
Not uptight or pretentious
Images should speak rather than words
No earth tones
Use poppy colors against greyscale; CMYK; strong colors are accent colors

Tone and Keywords
Modern
Edgy
Simple
Iconic
intelligent

Color Studies for our website, we are aiming to have our website be a simple greyscale base for the occasional color pop of our imagry, whether that be our product imagry, our brand identity marketing, or possible logo color change. Below are the colors we aim to work with. Any feedback would be much appreciated. Thanks

additional logo studies

Typograpghy options.

We cant quite decide which is a better pair, the two on the left or two on the right.

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