Design Persuasive Products by Generating Fear (in your prospects)

Design Persuasive Products by Generating Fear (in your prospects) - student project

Class title 

"Design Persuasive Products by Generating Fear"

Class Description

Hey! This class would cover the design philosophy that I developed in conjunction to scientific research done on the role of fear in persuasion. And it has been concluded time and again that the biggest motivator to get someone started with something is fear, it might be different for some people but for majority of people, as shown by statistics, inducing fear yields best conversions. And it is why I was keen on what are the best practices to implement fear into a product. Hours of digging through scientific papers and testing yielded results with sort of consistency product designers rarely encounter. So I'd want to share this methodology with you, in return for, well uh..., money and social approval :-D lol... But anyways see you inside, and also I want to make it explicitly clear that if you're inner genius pirate was given spark by me then calm it down cause when I say this methodology is my personally development, I mean you can't find it anywhere else simply because it doesn't exist for anyone but me on this planet, unless of course, someone somewhere coincidentally came up with exactly the same idea... See you...

And also, we won't be discussing another "philosophy" it terms of what to do, like many other books and articles covering this topic. The exact methodology would be discussed so you're not left in dark about anything. You'll thank me, I promise you. Oh and don't mind the busted up audio recording in first video (it should be able to do the job, I can re-record if you want me to) rest of them are much better.

Link to my Class (Published):

Here's how I did it

Of course this articulation is somewhat vague, but should give you a sufficient idea of how I tackled this entirely untouched field of teaching (Thanks skillshare for convincing me (they made an offer I couldn't refuse lol)).

  • I brain-stormed what do I know about designing (since it's what a major chunk of skillshare users are interested in)
  • Frankly, I'd say I was lucky enough to already possess skills of high value, so it all ultimately boiled down to how can I teach it effectively.
  • This is how I worked with it.
  • I imagined in my mind the beginning the end (or first and last videos) and then I decided how can I drive users from first video to last.
  • Wrote down (somewhat vaguely) what each video should be about.
  • Recorded the audio first; on my iPad using a free app called Voice Record; in no more than 2 sittings.
  • Next three days I made slides, I use libreoffice. (since I'm a linux user, I also find it less distractive by bombarding you with less features, even then it took me 3 days lol.)
  • Recorded Slides with TechSmith Camtasia Studio 8 (in windows). 
  • Splited each slide and synced it with audio (by adjusting clip speed)
  • And exported.

And by the way, presentation skills slack or not, my content is top notch I dug through many scientific articles to gather all the required info again, and that itself took me 3 days research, which I initially thought I'd take care of in 3-4 hours max. lol. 

I guessing yours scenario would turn out to be more or less similar, so work now instead of delaying, it's not as easy as skillshare wants you to think. Well, if you value your students that is.


Things I could have done better.

  • The first audio recording was a bit busted up, I wish I recorded my first audio in the end, by that time I would also have a much better idea what to say in it and would be much better since it's the video where you get new guys hooked.
  • The aspect ratio, Oh boy, it's bad, flat out bad. Should have kept that in mind before recording.
  • Should have used a better mic. (Well, I'm gonna buy one this 16th, if you know what I mean)