Lindsey Wilson

Character Design and Illustration for Startups

19

3

Design Carnivore

I'm Lindsey and I have been a freelance illustrator part-time for nearly 4 years. My goals are to take my freelancing full-time and eventually create products based on my creations.

BUSINESS MODEL

SUMMARY
Freelance character design and illustration for startups. I create custom illustrations to capture attention, promote engagement, customer recognition, and convey complex ideas quickly.

ASSETS
Social Proof from well known clients in the startup world
My expertise in my craft and knowledge of the startup industry
Computer hardware and software

HUMAN RESOURCES
Me, Myself, and I

CUSTOMERS
My customers are primarily tech and social startups with a mission to change the status quo. They believe in lean startup principles and creating products/services of value. They treat their startup as a vehicle for change and not a get rich quick scheme. They recognize that design is a critical element in their overall brand and is instrumental in connecting with their users. They are professional but infuse their company with humor.

By hiring me, they get a memorable character or illustration that can capture and retain attention from their users. Their brand will be able to leave a lasting impression on their users and make them something worth talking about.

WHAT IS HARD
Building social proof was difficult.

Being able to show tangible results that are directly tied to my illustrations.

Getting enough business at the right price (courtesy of Seth Godin)

WHAT IS UNIQUE
Many artists are less than reliable and sometimes not very professional. I bring a logical, organized worth ethic coupled with artistic vision.

HOW WILL I REPEAT
I will continue to seek out clients that can benefit from my services and sell them custom illustration solutions.

I will grow an audience of consumers who are interested in my illustrations and characters. I will also create my own proprietary characters and manufacture designer toys, stickers and other related swag for that audience.

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