Erica Mincey

Freelance Graphic Designer

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DeLane Creative Logo Design

My class project is based on my freelance design business, DeLane Creative. Below I show intial sketches, typography choices, and the final logo. 

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Initial Sketches: I knew that a logotype was what I wanted for my brand, but I also wanted to incorporate a simple mark that I could use for different things like watermarks and social media. The glasses mark are a replica of my own glasses. 

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Typographic Choices: I ultimately decided on Aleo as the typeface for my logo because I wanted something strong and classic. This serif based typeface gives DeLane Creative the timeless voice I want to define my designs. Not pictured is Source Sans Pro, which I use for headlines and smaller text. 

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Color Palette: These colors work well for my brand because of their meanings and simplicity. 

  • Blue: Trust, Dependabilty, Strength
  • Black: Sophistication, Simplicity, TImelessness
  • White: Clean, Pure, Noble

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Final Logo

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Website

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Stickers

 

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