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Daytime Drunks

10.31.13: 
First Update

For my project I have decided to use the lyrics, "We could be daytime drunks if we wanted, but we'd never get anything done that way, baby" from the Rilo Kiley song 'Absence of God'.

With lyrics that are spot on observations about the mundanity of life, Rilo Kiley has been one of my favorite bands since high school, so from the beginning I knew that I wanted to use some of their lyrics for this project. I chose this particular phrase because it speaks to the desire in all of us (or maybe just me) to just shrug off all responsibility and live life for the fun of it – YOLO, if you will. However, living like that day to day, accomplishing nothing, actually makes your life rather shallow and meaningless – not exactly the party you are expecting.

On the surface the lyrics are fun and reflect my love for beer and hole-in-the-wall bars, but it's also a personal reminder to not get sucked into that lifestyle.

For my inspiration I looked to vintage beer cans, alcohol labels and bar signage. I am really gravitating towards a darker color pallet, like being inside a dimly lit bar, with a few splashes of bright yellow and/or orange to represent daytime.

Here's my mood board:

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