16

1

Day to Date

I want to make a garment that is a dress that is appropriate for lunch with the parents, but can also be worn on a late night date. Or be worn to the office and transition to going out with the girls after.

I’m going to solve this problem by making a double layered dress that part of it can be taken off to expose a sassier version underneath.

This is different than what is on the market because this is usually only done with extremely expensive very formal dresses, this product; however will be for everyday use.

The demographic is women ages 23-28 who are very socially outgoing and family oriented. They use social media regularly and are constantly on their phones. They are strong in their career and are constantly in the dating scene.

I would pay $98-$145 for this garment. 

Comments

Please sign in or sign up to comment.