DMM’s Viral Map
Product Name: Date My Mate
Describe your product:
How Date My Mate Works
- Date My Mate is an app within the Facebook platform that allows you to match make your friends
- Think of a friend who needs a date and use the app to quickly send them suggestions, either picked by you, or the matching algorithm
- When your friend agrees that they are interested in one of your potential suitors, the app will contact the suitor and see if they want to make it a match
- Help your friends find dates and prove you’re the best matchmaker in town!
1. Major “players” in the system
- Current picks
2. List out any selfish reasons why each player would need their contacts/friends to join the service
- Matchmakers – because they physically can’t use the service without them, if they don’t select to try and match make their friends there won’t be anything to do.
By inviting more friends and making more successful matches they will achieve a higher status through their leaderboard score.
- Matchmakees – if the matchmakee has agreed to the matchmaker finding him/her a date then they will also need to help match make their friends before they can say yes to a date suggestion. They can also leverage their network for better quality dates by inviting people who know them better/have better looking friends.A core motivation is sex; they will use this to improve their love life.
- Current picks – if the current pick receives a message that someone has a date suggestion for them this acts in the same way as the matchmakee. If they wish to agree to the date – they must also attempt to match make two of their friends. A core motivation is sex; they will use this to improve their love life.
3. List out all the things you could possibly charge each player for on the service
- Ability to match more people at one time
- Ability to make more suggestions to the person they are trying to find a date for
- Matchmakees/Current Picks
- Ability to get more info on the people they might want to go on a date with (imagine this is against FB’s policy) i.e. see more photos, find out last relationship
- Ability to tell us who they want to go on a date with, so we add it to matchmaker suggestions without telling the matchmaker that they fancy them
4. For 2 and 3 above give a very short reason you think the player would be motivated to need their contact or pay for the service
Social status, increased likelihood of getting laid
5. List the channels that you will send your users’ invites through and how you will get that contact data
- Solely Facebook, we will get their contact data when they land on our site and take an action – this will prompt the authentication dialog
6. Create what those invites will look like