In the South, a summer's day isn't done right until you dig your hand into a bag of delicious, fresh boiled peanuts.
And my Dad is famous for his.
For years he's perfected his craft, taking pride in his recipe. I figured this project would be a great way to finally brand his efforts, and just give a general 'thanks' to pops.
I'm looking to not only design branding but to also create a sticker label to go on his plastic bags and mason jars. Perhaps I'll even get t-shirts screenprinted if all turns out well!
Label Inspitation:Created another moodboard with packaging and hierarchy in mind. Really like the idea of marrying vintage bright colors with masculine/block lettering. Hoping to start sketching today!