Dame - Royale

Dame - Royale - student project

Hi there.  My name is Kelly and I recently started the jiu jitsu apparel company, Royale Jiu Jitsu, with my partner.  Our goal is to create clean high quality pieces that can be worn on or off the grappling mats.  The  logo colors used in our brand launch t-shirts are that of the highest belt one can aim to acquire within the Gracie Jiu Jitsu world.  My main focus for this class however, will be transforming the concept to target the growing female demographic within the sport while still honoring our core brand.  Here is a glimpse of something we've done so far...

Logo concept...

Dame - Royale - image 1 - student project

Back t-shirt concepts...

Dame - Royale - image 2 - student projectDame - Royale - image 3 - student project Dame - Royale - image 4 - student project

Freshly printed on next level brand fabric...

Dame - Royale - image 5 - student project

Dame - Royale - image 6 - student project


Happy customers supporting from the grappling mats...

Dame - Royale - image 7 - student project