Sorry, your browser is not supported
To have the best experience using Skillshare, we recommend that you use one of these supported browsers.



Cuz It's Worth It (Amazon Affiliate Site)

Cuz It's Worth It

Background: I tend to gravitate towards quality products when shopping - I guess I just enjoy the finer things in life! But as a self-proclaimed utilitarian - I wanted to applied my same instinct to products that I (or others) could use frequently in daily life.

If you're unfamiliar with the Amazon Affiliate program, it's pretty simple - if I refer a user from my site to purchase products at Amazon, I get a 4%+ cut of the sale.

Amazon Referral Rates

Objective: Share great products that improve daily life in a simple, short, and friendly manner.

Market: Men (20-40) with disposable income ...

  1. An interest in high-quality products
  2. Most likely a bachelor (?) This is a gut feeling - we'll see.
  • While all the products I research, review, and post may not be gender specific - the appearance of the website and general styling is somewhat masculine.

Implementation Goals (end of November):

  • MailChimp: Implement newsletter sign-ups in a clean and non-intrusive manner (thinking a simple and easy to 'X' out modal box) (
  • AddThis: Add social media sharing buttons on product review pages (

Growth Goals (end of December): Have yet to start hustling on social media. Looking for solid growth (esp. on Twitter). Currently only have tid bits of traffic from friends I mention that I'm working on this project to. Once I implement MailChimp sign-ups and AddThis share buttons, I'm putting 100% effort into growth right before/during holiday shopping.


  • Facebook/Twitter: I believe Twitter will be my primary source of traffic and engagement. By following trends, hashtagging, and following high-quality products/companies - I hope to start some minor growth. Additionally, I'd like to @mention the product's or company's Twitter with my tweets featuring my review. I want to apply a lot of the same practices and engage with users on Facebook as well and compare success on each channel.
  • Pinterest: Not sure if this is a worthwhile way to spend my time - Pinterest is commonly used by middle-aged women, but... Pinterest is a great way to find and share awesome stuff. Even if I don't use Pinterest to drive much traffic, I think I will find new products to research, review, and post.
  • MailChimp: For the users that do want their inboxes flooded - I want to send out a newsletter every other week (or maybe even month) - and simply highlight some of the popular / good selling products of recent.

Engagement: I would like to feature 'fan reviews' - where a Facebook/Twitter follower or frequent visitor could share some product(s) that they think would be a great addition to the CuzItsWorth.It page.

Competition: There's tons of Amazon Affiliate sites on the web. Some are more niche than others. One in particular targets my same demographic, but with an interest in more tech/gadget/geeky products, is - They are an Amazon Affiliate site built on Wordpress and also feature a local shopping cart for particular products.

What's In It For Me?

  • Money. Obviously. But I don't see this being my primary income, but rather a supplement to it. If I made $1,000 / month, I'd be ecstatic. If growth takes me beyond that, that'd be pretty cool, too.
  • Learning. I built CuzItsWorth.It on the Ghost blogging platform ( - which is more difficult than Wordpress to set up - but isn't cluttered or dated. I'm learning some JavaScript/jQuery and current best practices for maintaining websites. Additionally, I'm practicing writing (reviewing products) and hoping to learn effective techniques for social media growth and engagement.
  • Sharing. When I find great stuff, I want to share it with all my friends. The human race creates some pretty amazing stuff - and it'd be a shame if modern society wasn't able to experience just a few more of the great things we've created!


Please sign in or sign up to comment.