Customer-Centric Marketing: Know, Reach, Woo & Win Your Target Audience.

Customer-Centric Marketing: Know, Reach, Woo & Win Your Target Audience. - student project

This class is designed to teach entrepreneurs and marketers how to focus their marketing strategies on their target audience. You’d learn how to identify your ideal customer, how to woo them with the right content and how to convert them into paying customers.

The class project will have students creating a marketing strategy for a brand of their choice using the steps in class.

Course modules will include:

  • Knowing & understanding your target audience
  • Understanding Buyer's Journey and Touchpoint
  • The New Marketing Mix
  • Content Marketing & Storytelling etc

The course outline is here

Peace Itimi
Marketing and Communications Expert
Teacher