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Kathryn Smith

KCMO/25. Design + Lettering.

25

2

Custom Logotype for Author

For this project, I decided to use an old design I drew up for a client that was rejected. I still liked the look of it and thought it had potential, and I really thought it would work for this class. 

Sketch1: The very rough concept.

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Sketch 2 and 3: Refining.

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Step 4: Vectorizing.

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Step 5: Reducing opacity and adding some guidelines.

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Step 6: Using the pen tool to create smooth strokes and making adjustments.

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The final design: I added a "drop shadow" and some texture for the finishing touches.

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Thanks for checking out my project! Any comments or feedback is appreciated. 

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