Tori Thompson

Content Marketer looking for the magic sauce

69

--

Creditcards.org New Lander

Background:

I work for a credit card comparison site that has been predominiately SEM/lead gen for the better part of 5 years. No one has ever cared about building a rapport with the customer as the goal was always a clickout. I have a tradtional marketing background, and this business plan drives me crazy. I am looking to turn this antiquated site into a viable brand.

Overview:
Creditcards.org is a credit card comparison site where users can come and view the most recent credit card offers on the market. We recently launched a blog full of helpful resources to allow users to figure out which credit card is best for them. 

6982f747


7 Important Elements:

Headline: "No Sales People, Just Credit Cards"

I really wanted to hit that "avoid" nerve that people respond to. Almost every person I know hates being sold something, as free thinking humans, we want everything to be our own idea. So I wanted to play on that. Finding your next credit card should be your decision, not because the Macy's sales associate talked you into it. 

CTA: "Find your Next Card"
Since our sole goal is to get someone to apply for a credit card, I want to send them directly to our marketplace

Features & Benefits: We do not do anything revolutionary on our site, so I wanted to call attention to the Explore. Compare. Apply. It gives a quick tutorial on what is expected.

Credibility: This has been a difficult thing for our site to overcome. People are so weary of identiy theft and security in our industry. We have not been featured on any news outlets, although I am hoping to change that asap. I decided to add "1.5 million satisfied customers" that is around the amount of users we have approved for cards to date. 

Social Proof:
Working on engaing further with Facebook & Twitter followers

Risk Reversal: I wanted to add in 100% Customer Satisfaction, but I didn't think it would fit. I think the credibility of 1.5 million applicants helps in this category as well.

FAQ's:
I would really like to add this to our site. Many people think that we are the bank and we lend the money, which is absolutely false. I want to educated our users about how to apply, with who, where to find more research and reviews, and what to do if they are continuously denied for cards. 

Comments

Please sign in or sign up to comment.