Jessica Albert

Graphic Designer

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Creative Heart

THE PREMISE

An initiative to inspire creativity in children in India, giving those residing in impoverished areas the access they need to art supplies.

THE PROJECT SO FAR

Super-basic, bare bones start of a Wordpress site: www.creativeheartproject.com

A project similar to what I'm trying to launch: GVI Creative Arts Program

PROJECT NARRIATIVE (needs work)
The needs in India are overwhelming. India has approximately three times the population of the United States living in one third of the space. Introduce intense poverty, famine, drought, natural disasters, and AIDS, and you have a recipe for tragedy and most significantly, vulnerable children. India has the largest number of estimated orphans and vulnerable children in the world — 31 million. In addition, 60,000 children a year are born with HIV in India and that number continues to significantly increase. Orphan Outreach makes it a priority to come alongside Indian nationals and work with them as they serve their own people. Orphan Outreach provides vital support for several important projects in India.

As a designer, art and design is a passion of mine, and a vital part of my life. I know first-hand the importance of creativity in life, and understand the importance it has in child development.

Considered a “luxury,” many children living in poverty don’t have access to much needed art supplies, which can play a vital part in their development, creative thinking, problem-solving and overall happiness. A few facts about the positive effects of art and child development can be found here.

My ultimate goal is to create an initiative to bring art supplies to children in impoverished countries. In many locations around the world, beginning with India, giving all children access to a creative outlet, and help create a better future.

THE PLAN

Phase 1: Travel to India with TBD non-profit organization, delivering donated art supplies to children. In addition, I will work on laying the groundwork for an AIGA Design For Good http://www.aiga.org/video-design-for-good/ initiative I plan to work towards launching within the next year. The initial trip will also be used as a case-study and evaluate the potential of this program.

Phase 2: Use the case-study developed to garner support and funding to create a program that partners with schools and orphanages starting in India, then expanding around the world providing children with much needed art supplies (paper, coloring books, crayons, markers, paint, etc) to give a way to express themselves creatively.

Ideally, this program will be sustainable through a sponsorship model similar to World Vision and Compassion International.

WHERE I'M AT
So far, I'm on my own. I'm currently looking at how to give this project legs, gain support, create partnerships, collect art supplys and raise funds. The original trip that inspired the project was cancelled, so I'm also looking at options to travel to India to create a case study. Any suggestions or advice would be greatly appreciated!

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