Creative Colouring Pages Etsy Marketing Funnel Ideas

I'm just starting out with creating products for my 'business' – images for greyscale colouring – so I don't actually have a marketing funnel in place yet. I have plenty of ideas and I think the one I'm going to focus on first is social media (probably Facebook), followed a close second by publishing an email newsletter and website to support my images (with colouring how-tos etc.).

I have started building an Etsy store for selling my images (it is not live yet) and this is what I am going to be marketing initially. If this is successful, and I manage to gather a group of repeat customers/followers, I am thinking of also publishing a 'print-on-demand' greyscale colouring book (or perhaps multiple books?).

I analysed two different companies. The first was targeting existing customers with an email advertising 'personalised recommendations' based on that customer's previous purchases and/or items in their 'wish list'. The second was targeting anyone reading their blog with a pop-up overlay that encouraged the user to 'check out these really useful resources'. I documented them both on the one sheet (split down the middle) and the funnels were quite similar.

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My own initial idea for my marketing funnel is below (and I'm sure this will need improving).

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