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Creating a Palette for a brand Identity

Thank you for this inspiring course , I was always relying on color pickers to create a palette and wondered why the designs I create never have the same depth and beauty as the original photos . I now learned that hand-picked color palettes are more harmonious and beautiful .

I am sorry I didn't rely on existing palettes because I wanted to learn how to make them . I chose this beautiful photo to create my own palette for the project . I love the harmony between the colors and the calm , beachy aura they ooze .

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I created a fashion brand specialized in women's swimwear . The target clients are women between 18-45 who need swimwears which are not only fashionable but also nature-inspired . Thus the name '' Ocean Lovers"

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Then , based on the palette I generated a pattern to use for graphic materials 

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I was reluctant to stick to the palette I created , but after seeing the results I am now convinced about the relevance of choosing a palette in advance for your design projects .

Other palettes I created : 

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Thank you again for this amazing course . 

Omayma

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