Creating a Logo Character: How to convey a brand through character design

Creating a Logo Character: How to convey a brand through character design - student project

In this class you will learn how to create a logo that features a character as the focal point. You will learn the design skills that bring a character to life through the use of colour, facial expression, and detail using Adobe Illustrator. 

You will design your own character logo inspired by a real client project. This class reveals the design tactics you will need from sketching and concepting to the final outcome. You will learn how to:

 

  • Move a physical sketch from paper to Adobe Illustrator
  • Establish design rules to ensure consistency
  • Turn complex subject matter into basic shapes
  • Create a colour palette that serves a brand identity

Whether you're new to design or an Adobe Illustrator master, you will take away new ideas for illustrating efficiently, using colour and typography to elevate a brand, and creating a design style that best fits the need of your client.

 

 

Link to sample video:

https://www.youtube.com/watch?v=nu0Iu7D7YnY

Jodie Lavery
Design + Illustration
Teacher