Martin Navarrete

marketing and advertising

72

5

Creating Pop Culture Currency.

Hi class,

Here is the link to my deck  -- 

http://www.slideshare.net/martin1010/kedspopculturemn-24545665

Thanks for checking it out.

- m

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The audience

Executives who want to make their brands culturally relevant.

The problem 

Many marketers attempt to make their brands culturally relevant. Many fall short. 

How can we help? 

This demonstrates how Keds creates pop culture currency through a multi-faceted marketing program involving product, partnerships and retail.

 

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