Create Winning Content workbook

Creative Challenge #1: List 15 identities that are true to you.

  1. Traveller
  2. Foodie
  3. Photographer
  4. Organiser of all the fun
  5. Writer
  6. Organised
  7. Planner
  8. Detail orientated
  9. Able to fit 2-weeks into a carry-on
  10. Honest
  11. Itinerary organiser
  12. South African
  13. Content creator
  14. Eternal student
  15. Dance at every opportunity


Creative Challenge #2: Pick one identity from the previous challenge, and list 40 things only that identity would understand. - Itinerary organiser

  1. People never reply on time
  2. Everyone wants to change all the plans once they are already made
  3. Everyone's a critic
  4. Trying to fit all the good things into a small amount of time
  5. Research
  6. Time consuming
  7. Takes a couple of months to perfect
  8. Lots of internet research
  9. Making sure that places of interest will be worth writing about
  10. Noting how to document the trip
  11. Organising travel to fit into plans
  12. Looking at a million accommodations
  13. Having people want to pay no money, but stay at the best places
  14. Making everything work for a number of peoples preferences
  15. Editing
  16. Rewriting
  17. Finding resources
  18. Scheduling to fit opening times
  19. Being able to re-shuffle the itinerary when it gets off track
  20. Leaving enough time for spontaneity
  21. Organising transfers
  22. Padding for delayed transport
  23. Having alternate ideas for incremental weather
  24. Reading reviews
  25. Looking for restaurants
  26. Walking tours
  27. Sticking to a budget
  28. Instagram-able shots
  29. Driving distance calculations
  30. Mapping out driving directions
  31. Avoiding crowded times
  32. Seeing the sites that are important to you, not to everyone else
  33. Finding hidden gems
  34. Looking at insta posts near your locations so you don't miss anything
  35. Paying for items in advance and tracking costs
  36. Set travel expectations
  37. Double check all bookings and dates
  38. Cancel anything that was booked "just in case"
  39. Start itineraries over and over again
  40. Have backup plans for your backup plans


Creative Challenge #3: Tweet about a new trending topic every day for 5 days. - posted on a trending hashtag on Twitter

  1. #sundayfunday
  2. #motivationmonday
  3. #tiptuesday
  4. #wisdomwednesday
  5. #tbt


Creative Challenge #4: Analyze a favorite video and identify what makes it great.

Video: Daft Hands - Harder, Better, Faster, Stronger


What makes it great:

  • Simple view that leaves enough white space around hands
  • Very clear what will happen from the start, but doesn't loose any of the anticipation aspect
  • Clean and keeps your attention
  • Continuous shot looses no impact
  • Great music
  • Technicality of the action keeps your attention
  • Isn't gimmicky in its shots
  • Engaging
  • Highly entertaining


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