Stephen Murrill

Designer

22

2

Crave

1. Moodboard

Working on a logo project for a cupcakery called Crave in Central Louisana. Really stoked about having a lot of creative control, and a lot of imagery options to play around with.

I started by creating a moodboard based on what they want for their logo to look like. I'm a pretty big fan of using Pinterest for cataloging design inspiration, and I usually ask my clients to create a board of their inspiration for the project.

2. Sketches

I drew up some sketches. Not a crazy talented sketch artist but who cares, man. I'm playing around with incorporating a cupcake, but trying to avoid anything too cliche.

2. Digitizing

Digitized sketches = logo concepts

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