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Craft Beer Logo Design: Design a Logo in 4 steps

Class Description

Craft beers deserve craft logos! brewing a beer is an all ecompassing process which includes, but is not limited to: agriculture, science, creativity, ingenuity, alot of inspiration, and even some good ole' dumb luck. Most of all, it requires following a process. Developing your logo will require you to acknowledge this hands on approach to produce a craft logo for a craft beer.


Craft Beer Logo Design

Project Description

I am going to be teaching a course on the process of developing a logo for a craft beer which will go through 4 Phases:

  1. Ideation
  • Use your imagination to create the name of your beer. You will need to explain why you chose that name as this helps add some character to your logo.
  1. Concepting
  • This is where you work out the voice/tone, the vibe; find the thing that gives your design the quirk it needs to be clever
  1. Roughs
  • Produce 2 different logo concepts with different layouts
  1. Finals
  • Submit the final logo chosen with a brief description about the name and why you chose that particular solution.
  • Digitally apply to some sort of ephemera (Shirt, brochure, cap, etc. Shirt mock up .PSD file will be provided.)

Here is the link for my video outline: 

Here is the link for my introduction video.

*Note: Photoshop is recommended to complete the final phase of this project, but hand rendered solutions will be accepted as well. 




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