64

2

Couscous and Co.

Hey Scott, thanks for sharing your process of designing and developing a custom lettered logo type. I really enjoyed the class. For this project I decided to develop a logo for a fictional restaurant - Couscous and Co. This will be my first attempt to develop and complete a custom lettered logo type (I usually give up in the concept stage). I believe the skill of hand lettering is very important but is a skill that I’ve often ignored in the past.

To grow as a designer, I really need to push forward and learn to use my hands instead of always relying on the computer. Due to my busy schedule, I didn’t spend a lot of time in the concept stage, but it was enough to get the ball rolling and complete the project. I did however spend a lot of time tweaking and editing the final concept in Ai. Please let me know what you think.

Feedback will be much appreciated from fellow students.

INSPIRATION

f6399c51

09179c66

4a324640

54427ef5

57219dac

058e3e48

CONCEPTS

7654959c

VECTOR STAGE - A lot tweaking was involved. Refining curves, keeping the flow consistent and playing with kerning etc.

f0324216

6c1db6f5

FINAL LOGO

c00e5ca1

DROP DOWN SIGNAGE MOCK UP

f79b8e41

Comments

Please sign in or sign up to comment.