Color palette | Skillshare Projects



Color palette

The target public led me to a vintage kind of feel, so I went with this mustard yellow as my base color, but then realized the green poped out better for the logo:

For the photo-based color palette, i picked two photos, actually. Later on I focused on this one, which i thought it look more classy and grown-up, so to say. I left the green out because I wanted a really sophisticated, urban feel to it, and most bike rentals had some green to it and portraited some kind of "sporty"  feel i didnt want to convey.


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