Laura V.

Laura V

17

2

Color Palettes

The first palette was inspired by the colors of the city at night (dusk?).   Here I was focusing on "urban", "excitement", and "young".  Also the target demographic --those interested in technology, art, and music-- seemed to me as more night-focused. The color scheme is not as playful, but it seems to me as targeting professionals. I also like the contrasting goldish-yellow of city-lights for highlighs.

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The second palette, which is a triad (blue, red, and yellow-green), is in my opinion a lot more playful.  It focuses more on the keywords "adventurous" and "fun" and even "exciting".  It's not as serious as the palette above. The brightness of the colors and their contrast is, I think, more cheerful.  

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