What is Collaborative Consumption?
Collaborative Consumption (CollCons) describes the rapid explosion in traditional sharing, bartering, lending, trading, renting, gifting, and swapping reinvented through network technologies on a scale and in ways never possible before.
From enormous marketplaces such as eBay and Craigslist, to emerging sectors such as social lending (Zopa), peer-to-peer travel (Airbnb) and car sharing (Zipcar or peer-to-peer RelayRides), Collaborative Consumption is disrupting outdated modes of business and reinventing not just what we consume but how we consume. New marketplaces such as TaskRabbit, ParkatmyHouse, Zimride, Swap.com, Zilok, Bartercard and thredUP are enabling “peer-to-peer” to become the default way people exchange — whether it’s unused space, goods, skills, money, or services — and sites like these are appearing everyday, all over the world.
The Collaborative Consumption website (www.collaborativeconsumption.com) does not provide a global hub for news, information and discussion around the global movement. Currently, these activities are dispersed between several location, mainly on websites not curated by the CollCons team.
Increase site views to 50,000 in the first 3 months of launch in the first quarter of 2013.
How can we increase views on the website after the launch of the new CollCons hub?
1. Who are our target markets and how do they currently engage with the CollCons site?
2. Which social channels are used to connect with CollCons? Which are more successful?
3. What content is most relevant to the target market?
4. Who are the competitors in the space and how are they engaging users?
"How can we increase views on the website after the launch of the new CollCons hub?"
Create a new/revised CollCons hub and website to build a global community