Emily Megan

Fitness Princess: Strong is a Lifestyle

50

--

Coffee & Cardio

Here's my Creative Brief for the Brand. Logo and final project are still in the works! Please give me any constructive feedback! Thanks! 

Coffee & Cardio

::Creative Brief::

BACKGROUND

C&C is a small, start-up design company with a focus on providing clients with well-designed, inspirational illustrations and products with the idea of making their mornings a little bit more enjoyable and beautiful. An emphasis is placed on Coffee, Cardio and taking everyday products that are aligned with those two things and turning them into aesthetically pleasing treasures to be used everyday.

 The company is new and in the process of developing a logo, brand, and products to be sold. They are an open canvas and are looking to make a lasting, tasteful, clean, brand identity.

OBJECTIVE

Create and develop a logo and branding identity that is aligned with the brand’s vision and mission as a company.

TARGET AUDIENCE

Individuals who make coffee and/or cardio (fitness) part of their morning routine and seek well-designed, unique and inspirational items to make their life and space more inspired and aesthetically pleasing. They support small business and shop via sites like Etsy, and other small brands.

MESSAGE

We believe in waking up all of your senses to begin your day. With inspired pieces for your workout, workspace or wake-me up cup of coffee, we seek to enhance your morning routine with clean, clever, and creatively designed items to inspire and motivate you to have an exceptional morning- Even if it’s Monday. 

COMPETITION

No specific competitors. Other brands with similar products in online marketplaces.

DISTINGUISHING CHARACTERISTCS

  • Clean and modern designed prints and products with an emphasis on typography
  • A love of mornings and inspiration for a little extra pick me up
  • Fundamental belief that surrounding yourself with well-designed, well-intentioned things can make your mood and outlook more positive

CREATIVE CONSIDERATIONS

  • Use Black & White as Main Colors
  • Could use a pop of color or gold glitter but stay away from too much color
  • Like pink, turquoise or gold for accents
  • Could incorporate circles, stripes or chevron
  • Would like to see a logo that is just typography and one with a coffee graphic or something with working out mixed in
  • Needs to be able to be printed on a variety of mediums just as canisters, paper, etc. 

TONE OR KEY WORDS

Warm

Awake

Creative

Feminine

Classic 

Mood Board:

Comments

Please sign in or sign up to comment.