Clarke's Beer

Clarke's Beer - student project

I want to do a creative label for my friends beer bottles. He brews for fun and experiments with different ingredients. He needs labels for his IPA and his Witber. He is also using this beer for some of his wedding party favors so I want to add some stuff about his future wife into the label. (Subtlely, as it is part of the wedding.)

Clarke's Beer - image 1 - student project

I can't decide if I want to go retro style or to go the more modern route... I am going to be adding diagonal lines in the baground with a light green. I am keeping a hops flavor for this one right now. I have a lot more thumbnails that I really want to develop.

I have the modern route for right now but I want to investigate custom lettering and script with illustrated banners.


Day 2 of full research. After a lot of time I have decided that I would like to go into a more retro style. Here is my thumbnails and then my investigation.

Clarke's Beer - image 2 - student project

I liked where this was going. I used a carpenters pencil and shaved it down for a chisel tip and started to work on a new design.

I got pretty good results!

Clarke's Beer - image 3 - student project

Now I'm going to digitize this and see what I get.

What do you guys think?