Clarity Consulting & @riddick3point0

Clarity Consulting & @riddick3point0

Updated Nov, 5th 2012

Lawrence Riddick

Clarity Consulting and Design

Project Milestone 1 - Part I 

Due: 11/5/2012

Clarity Consulting & Design Website - 

www.clarityconsults.com

About Us

Thank you for taking the time to learn more about Clarity.

Clarity Consulting & Design is a company optimized for bringing turnkey marketing and design solutions to startup and small businesses.

Clarity was started to undertake my persistent passion for business creation and entrepreneurship. Having been a part of the development and marketing of a handful of startups, today I still have a huge adoration for the process of business creation in its infancy stage, the design of products, marketing, and the overall business strategy that goes into creating a business.

What does Clarity do for you?

Arguably one of the most difficult tasks in small business is being able to clearly present the value proposition of your business to the customer. With so many options available for your customer, being precise about how you are fulfilling a need for them is one of the most important parts of your business. I believe the more clarity that you have early in your business venture, the more successful your business will be.

I want to help you bring this level of clarity to your startup or small business efforts. Our service offerings are pillared in marketing, design, and social media for small business.

There are no gimmicks or the costs of a large team included in our prices. This is an experienced one-person shop focused on being a champion for your business, developing sophisticated marketing and design that meets your budget.

Learn more about Clarity by reading our blog, exploring our current projects, and signing up for the Be.So.Clear Newsletter. I hope that you are excited about the possibilities in working with Clarity. I look forward to potentially being a partner with you and your business. If you have any questions please drop me an email at [email protected]

Services 

Our service offerings at the core are targeted to helping businesses create a cohesive marketing action plan. Although our customers may want services a la carte, we consult and build winning strategies into every execution. Whether we create a brand identity package or a website built on the WordPress CMS platform, we always include an all-encompassing strategy to the execution.

Here are the umbrella services that we offer to our clients:

Consulting

Many small businesses take the position, "if you build it, customers will come." We believe this is a dangerous approach for any business. Since every area of your business has a marketing component it is very important for your business to proactively plan and strategize effective ways to reach out and obtain customers. It starts with having a remarkable product or service and evoking an actionable emotion to your brand. We will work with you to develop your communication efforts by building a marketing strategy that represents the essence of your brand.

When consulting clients, we don't develop plan documents with a bunch of suave marketing jargon. We help you develop a clear marketing strategy that is actionable, aimed to be ingenious, and specifically targeted towards your customers.

Social Media

Regardless to what type of business you have, social media can work for you. Although Facebook and Twitter are the most talked about social media tools, there are many other effective ways to reach your customers.

Clarity develops custom social media strategies that are designed to drive and create more valuable interactions with your customers. E-marketing, publishing via a company blog, along with many other social forms of communication are inexpensive, easy to maintain, and can produce amazing results. Our social media plans get you off the ground and running; we include detailed monitoring and reporting that let you know how effective your efforts are. Since social media is a casual environment, it is the perfect opportunity for you to build a relationship with your customers without the hard sales pitch. This allows for your brand to establish deeper relationships that translate to revenue.

Design

Remarkable brands have stellar design attached to their DNA. Design is a clear visual idea of what your brand stands for and represents. What does your brand look like? What feeling does your logo create? Does it match your brand's personality? Clarity will help you create a brand that closely resembles the character of your company and has design aesthetics that compliment your product or service.

Lawrence Riddick Linkedin Page - 

http://www.linkedin.com/in/lriddick

Summary

Currently a small business marketer, passionate about helping businesses create successful marketing programs at a cost that fits their budgets.

I have experience in publishing, business management, sales and marketing, advertising, promotions, and consulting.

My strong life-long passion is to bring great ideas into fruition, which positively impact people.

Specialties

strategic development, idea generation, branding, design, and project management

About.Me Page

http://about.me/riddick3point0

I'm a small business marketer, passionate about helping businesses create successful marketing programs at a cost that fits their budgets.

I have experience in publishing, business management, sales and marketing, advertising, promotions, and consulting.

My strong life-long passion is to bring great ideas into fruition, which positively impact people.

Specialties

strategic development, idea generation, branding, design, and project management

Assignment 1 - Part II

Constituents for Communications

  • Clients (business owners and those in charge of marketing for their organization)
  • Consumers of information and knowledge on marketing
  • Potential partners
  • Influencers 

Brand touch points

Website

Social channels

Customer service

Invoicing process

Project management through Basecamp

In-person interactions with clients and potential clients

Guest blogging or in online collaborations

Students (I teach a business marketing class at my church)

Discuss This Project

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