Clarify Your Copy: Example Project

Clarify Your Copy: Example Project - student project

This is an example project I put together for my class, Writing Crystal Clear Copy: Copywriting Basics for Beginners.

I used some website copy sent to me by my client, Lois, who owns a local flower shop called The Flower Yard. She sent me some draft text for the 'About us' page of her company website and I edited it to make it clearer and more concise.

I used only the techniques I cover in my Writing Crystal Clear Copy class.

Below is a screenshot of the finished copy on the 'About us' page of The Flower Yard website. 

Clarify Your Copy: Example Project - image 1 - student project

And here is the completed Clarify Your Copy project worksheet showing the before and after copy and the steps I took to improve the writing:

Clarify Your Copy: Example Project - image 2 - student project

Clarify Your Copy: Example Project - image 3 - student project
You can transform your own copy in this way using the same principles.

Watch my class to find out how and start your own project.

Ruth Clowes
Professional Copywriter
Teacher